

It was a strange bid - most bidders round to the nearest five or ten dollars - but it was the right bid. Kneiss bid $23,743 the collection in front of him - a pool table, a karaoke machine, and a 17-foot camper. Kniess won his group’s round at the Big Wheel (that’s mostly luck) and proceeded to the Showcase, where he demonstrated that his Contestants’ Row guess was not just dumb luck. It does, however, provide retrospective evidence that something was amiss. Getting the Contestants’ Row price perfect is not unheard of and, while rare, doesn’t provoke suspicious of funny business. It also may have caused him some problems later in the show, though. His exactly-right bid not only won him the smoker and the right to shake host’s Drew Carey’s hand, but also earned him a $500 bonus for being right on the money. He bid $1,175 on a smoker/grill combo - and hit the bullseye.


He was a student of the game, and that’s probably an understatement. Kneiss wasn’t a typical contestant, though. On September 22, 2008, a man named Terry Kniess was told to come on down to Contestants’ Row by announcer Rich Fields. Come within $250 of your price and you win both packages.Īnd if you get the price exactly right? Everything comes to a huge, screeching halt. Instead of being shown one product, each contestant is shown a prize package typically worth in the low-to-mid-five figures.Ĭontestants bid on their own packages and, whichever contestant comes closer to the actual price - again, without going over - wins their package. Later in the show, the six contestants - in two groups of three - spin a huge wheel (called the “Big Wheel”) in an event called the “Showcase Showdown.” The winner of each Showdown goes to the Showcase - a replay of the Contestants’ Row experience, only amplified. More importantly, the winning bidder comes on stage with the host and gets to play for a larger prize. The contestant who comes closest to the price without going over (there is no tolerance for those who would overpay for a high-end electric mixer or do-it-yourself haircut machine) gets to keep the item. Contestants, drawn from the studio audience, are called by name to “come on down!” to “Contestants’ Row.” The host - now Drew Carey, but for decades, Bob Barker - presents them with a product, and the four contestants take turns guessing the price of that item.

daytime game show The Price is Right has followed a similar pattern since 1972.
